💎 Loyalty Programs: Reward Your Customers
Happy customers come back. Versoll Books includes a built-in loyalty engine that allows you to reward your frequent buyers with points, tiers, and exclusive discounts without needing any third-party apps.
Every time a customer makes a purchase, they earn points based on your rules (e.g., ₹100 spent = 1 point). These points have a monetary value (e.g., 1 point = ₹1) that can be redeemed in future purchases.
Configuring Your Reward Rules
Go to Customers > Loyalty Program Settings to define your strategy.
Earning Rules
Define how points are granted. You can set a global rule or category-specific rules:
- Points per Currency Unit: Grant 0.05 points for every ₹1 spent.
- Minimum Purchase Amount: Only grant points if the bill exceeds ₹500.
- Excluded Items: Disable point earning on discounted items or specific categories.
Redemption Rules
Define how customers can spend their points:
- Point Value: Set how much each point is worth in currency (e.g., 1 point = ₹0.50).
- Redemption Cap: Limit points usage to a percentage of the total bill (e.g., max 50% of bill value can be paid via points).
- Expiry: Set points to expire after a certain number of months to encourage repeat visits.
Managing Tiers (VIP Levels)
Create tiers based on total customer spend to offer increasing rewards:
Silver
Spend > ₹10,000
Standard earning rate
Gold
Spend > ₹50,000
1.5x points earning
Platinum
Spend > ₹2,00,000
2x points earning + Free Shipping
⚠️ Accounting for Loyalty Loyalty points are technically a liability for your business (you "owe" that value to customers). Versoll Books automatically tracks this in a "Loyalty Points Liability" account in your Balance Sheet.